iMedia R081 Pre Production Skills

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2.1: interpret client requirements for pre-production based on a specific project brief

Keyword	Definition
client	The person or company who has asked for the media product to be made
content	The images, text and other items you'd expect to see in a media product
genre	The category of similar products that this media product falls into (e.g. horror / kids / comedy)
project brief	Description of the media product agreed with the client.
purpose	What the final media product must achieve (e.g. educate, inform, entertain, advertise, promote)
requirements	The list of what the media product must be like in order to be suitable for the target audience and purpose.
style	The colours, fonts and layout of a media product
theme	The topic and type of content you'd expect to see in a media product

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2.2: identify timescales for production based on target audience and end user requirements

Keyword	Definition
end user	The person who will use or view the final media product
requirements	List of features that the final media product should have
target audience	The group of people that will use or view a pre-production document or final media product
timescale	How long the production team has to create a media product

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2.3: conduct and analyse research for a creative digital media product using primary and secondary sources

Keyword	Definition
digital	Electronic (made and viewed on a computer)
media product	A video, animation, comic, image, sound or game
primary source	Finding out new information directly (e.g. focus group, survey, questionnaire or interview)
research	Finding out what a target audience wants and how to make a media product as suitable as possible
secondary source	Analysing information from someone else's research (e.g. looking at books, magazines, reviews or similar products)

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2.4: produce a work plan and production schedule containing tasks, activities, work flow, timescales, resources, milestones, contingencies

Keyword	Definition
activities	The smaller steps that need to be done to complete each task
contingency time	Time that is set aside without being allocated to a specific task or activity in case something takes longer than expected
milestones	A point in time where a significant amount of progress will have been made on a media product
production schedule	An overview showing which jobs need to be done to design and produce a media product
resources	The hardware and software needed to complete a job
tasks	The main jobs required to produce a media product
timescale	How long the production team has to create a media product
work flow	The order that tasks and activities need to be completed in.
work plan	A guide showing what steps to take to create a media product: what order to do them in and how long they'll take.

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2.5: categorise and describe a target audience (gender / age / ethnicity / income / location / accessibility)

Keyword	Definition
accessibility	Whether the target audience has any physical disabilities and how that affects access to hardware and software
age	How old the target audience is and how that affects their interests, vocab and budget
ethnicity	The religion, race and nationality of the target audience and how that affects their language and interests
gender	If the target audience is male, female or a mixture and how that affects their likes / dislikes
income	How much money the target audience has and how that affects their interests and priorities
location	Where the target audience lives and works and how that affects their language and interests

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2.6: describe the hardware, techniques and software used for digitising and creating pre-production documents

Keyword	Definition
desktop publishing	Software used to create posters, booklets and newsletters
digital camera	Hardware used to capture a photo that can be stored on a computer
digitising	Capturing or recording something so that it can be stored and viewed on a computer
display	Hardware used to show software, images and text
file management	Software used to rename, copy and delete files and organise them into folders
graphics editing	Software used to create and edit images
graphics tablet	Hardware used to control a cursor around the screen and control software using a pen
hardware	Physical devices that make up part of a computer
internet browser	Software used to view web pages
keyboard	Hardware used to type text and control software
mouse	Hardware used to move a cursor around the screen to control software
pre-production documents	Mood boards, mind maps, visualisation diagrams, scripts and storyboards
printer	Hardware used to create physical documents from digital images and text
scanner	Hardware used to capture pages or pictures as a digital image or pdf
software	Programs that run on a computer
spreadsheet	Software used to store and analyse data (e.g. finances)
word processing	Software used to write, edit and print written documents

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2.7: describe the health and safety considerations when creating digital media products

Keyword	Definition
Location recces	Visit a place that will be used whilst a media product is produced to check suitability and safety
Risk assessments	Documents created to identify what could go wrong and minimize the hazards
Safe working practices	How to stay safe whilst working on a production

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2.8: describe how legislation applies to creative media production (data protection, privacy, defamation, certification, classification, copyright and intellectual property)

Keyword	Definition
Certification	Proof that a media product meets a set of technical standards (e.g. Dolby Sound / HD / DVD)
Classification	Proof that a media product is suitable for a particular age group
Copyright	The right to be known as the creator or owner of a digital product, which prevents others from using it without permission
Creative Commons	Type of copyright license where you are free to use an asset as long as you acknowledge who the author is.
Data Protection Act	Legislation saying how all personal data collected must be accurate, stored securely and not kept for longer than is necessary
Defamation Act	Legislation saying how media products mustn't lie in a way that damages someone's reputation
Intellectual property	Patents, trademarks and copyright
Legislation	A law or set of laws.
Privacy	Personal data must only be used, shared or stored for the purpose that was stated when a user gave their consent.
Public domain	When an asset is freely available without any copyright restriction
Trademark	A word or short phrase that is the name of a company or product which can only be used legal permission

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