2.1: interpret client requirements for pre-production based on a specific project brief
| Keyword | Definition |
|---|---|
| client | The person or company who has asked for the media product to be made |
| content | The images, text and other items you'd expect to see in a media product |
| genre | The category of similar products that this media product falls into (e.g. horror / kids / comedy) |
| project brief | Description of the media product agreed with the client. |
| purpose | What the final media product must achieve (e.g. educate, inform, entertain, advertise, promote) |
| requirements | The list of what the media product must be like in order to be suitable for the target audience and purpose. |
| style | The colours, fonts and layout of a media product |
| theme | The topic and type of content you'd expect to see in a media product |