2.3: conduct and analyse research for a creative digital media product using primary and secondary sources
| Keyword | Definition |
|---|---|
| digital | Electronic (made and viewed on a computer) |
| media product | A video, animation, comic, image, sound or game |
| primary source | Finding out new information directly (e.g. focus group, survey, questionnaire or interview) |
| research | Finding out what a target audience wants and how to make a media product as suitable as possible |
| secondary source | Analysing information from someone else's research (e.g. looking at books, magazines, reviews or similar products) |