2.5: categorise and describe a target audience (gender / age / ethnicity / income / location / accessibility)
Keyword | Definition |
---|---|
accessibility | Whether the target audience has any physical disabilities and how that affects access to hardware and software |
age | How old the target audience is and how that affects their interests, vocab and budget |
ethnicity | The religion, race and nationality of the target audience and how that affects their language and interests |
gender | If the target audience is male, female or a mixture and how that affects their likes / dislikes |
income | How much money the target audience has and how that affects their interests and priorities |
location | Where the target audience lives and works and how that affects their language and interests |