iMedia R081 Pre Production Skills
2.5: categorise and describe a target audience (gender / age / ethnicity / income / location / accessibility)
2.5: categorise and describe a target audience (gender / age / ethnicity / income / location / accessibility)
| Keyword | Definition |
|---|---|
| accessibility | Whether the target audience has any physical disabilities and how that affects access to hardware and software |
| age | How old the target audience is and how that affects their interests, vocab and budget |
| ethnicity | The religion, race and nationality of the target audience and how that affects their language and interests |
| gender | If the target audience is male, female or a mixture and how that affects their likes / dislikes |
| income | How much money the target audience has and how that affects their interests and priorities |
| location | Where the target audience lives and works and how that affects their language and interests |
