iMedia R081 Pre Production Skills

2.5: categorise and describe a target audience (gender / age / ethnicity / income / location / accessibility)

Keywords:
Planning Pre Production documents
Test your self on these keywords and definitions using the games below or Play random game
KeywordDefinition
accessibilityWhether the target audience has any physical disabilities and how that affects access to hardware and software
ageHow old the target audience is and how that affects their interests, vocab and budget
ethnicityThe religion, race and nationality of the target audience and how that affects their language and interests
genderIf the target audience is male, female or a mixture and how that affects their likes / dislikes
incomeHow much money the target audience has and how that affects their interests and priorities
locationWhere the target audience lives and works and how that affects their language and interests
Keyword games:
Resources: