iMedia R093
TA2: Factors influencing product design
TA2: Factors influencing product design
| Keyword | Definition |
|---|---|
| Advertise | Purpose of a media product which aims to promote something to increase sales |
| Content | the tone of language and how formal or informal speech or written text is in a media product |
| Educate | Purpose of a media product which aims to improve people's knowledge about something |
| Entertain | Purpose of a media product which aims to make people laugh, cry, relax or just enjoy it |
| Influence | Purpose of a media product which aims to change people's opinions or behaviour |
| Inform | Purpose of a media product which aims to spread awareness of key facts |
| Layout | the positioning of each item on a media product |
| Style | the colour and genre conventions for audio and visual media content |
| Keyword | Definition |
|---|---|
| Audience | client requirement which specifies the type of people the media product is aimed at |
| Client ethos | client requirement which specifies the values and priorities of the company or individual who is commissioning the media product |
| Commission brief | Type of client brief where a larger company asks a smaller company to do part (or all) of the work to create a media product on their behalf |
| Content | client requirement which specifies what the media product will contain |
| Formal brief | type of client brief where all of the requirements are clearly written down and agreed on by the client and media company |
| Genre | client requirement which specifies the style and layout conventions based on the category of media product |
| Informal brief | type of client brief where the requirements for a media product are discussed rather than written down in advance |
| Negotiated brief | type of client brief where the production company makes suggestions to the client as well as listening to their requirements |
| Purpose | client requirement which specifies what the media product is trying to achieve |
| Style | client requirement which specifies look and feel of the media product |
| Theme | client requirement which specifies what the media product is all about |
| Timescales | client requirement which specifies the start and end date along with milestones and deadlines for the creation of a media product |
| Type of product | client requirement which specifies whether a media company will make a game, video or anything else |
| Keyword | Definition |
|---|---|
| Age | Splitting the target audience into groups based on how old they are |
| Audience segmentation | ways of splitting up a target audience based on age, gender, occupation, income, education, location, interests or lifestyle |
| Education | Splitting the target audience into groups based on their highest level of academic qualification |
| Gender | Splitting the target audience into groups based on whether they are male, female, trans, non binary or other identity |
| Income | Splitting the target audience into groups based on how much money they earn per year |
| Interests | Splitting the target audience into groups based on what they enjoy doing |
| Lifestyle | Splitting the target audience into groups based on how they spend their money after bills and expenses |
| Location | Splitting the target audience into groups based on the places they live |
| Occupation | Splitting the target audience into groups based on the jobs that they do for a living |
| Keyword | Definition |
|---|---|
| Focus group | a form of primary research where a small group of people discuss something with a researcher who listens and adapts the questions they ask depending on their answers |
| Online survey | a form of primary research where many people answer set questions online which were written in advance by a researcher |
| Primary research | methods of discovering new information (such as focus groups, interviews, surveys or questionnaires) |
| Qualitative information | type of research data which contains detailed opinions and suggestions (often written in full sentences) which can't easily be plotted on a graph |
| Quantitative information | type of research data which contains numbers which can be analysed and plotted on a graph |
| Questionnaire | a form of primary research where many people fill in a list of questions on paper |
| Secondary research | sources of information that other people have already published (such as books, journals, internet, magazines, newspapers and television) |
| Keyword | Definition |
|---|---|
| Animation | creating meaning, impact or engagement by making things move |
| Camera angles | choosing to place a video camera above, below or level with the subject being filmed to create meaning or impact. |
| Camera movement | choosing how to pan, tilt or track a camera to create meaning, impact or engagement |
| Camera shots | choosing how far away to place a video camera from the subject being filmed to create meaning or impact |
| Dialogue | creating meaning, impact or engagement by making things talk |
| Font size | an aspect of typography which determines how large or small each character is |
| Font type | an aspect of typography which determines the style of each letter: serif (with ticks and flicks) or sans serif (without decorative ticks and flicks) |
| Interactivity | creating engagement by allowing the user to change how a media product moves or behaves |
| Lighting intensity | changing how brightly something is illuminated to create meaning, impact or engagement |
| Lighting position | changing where lights are placed in order to create meaning, impact or engagement |
| Mise-en-scene | everything that appears on stage or camera (such as props, actors, lighting and costumes) |
| Music genre | creating meaning, impact or engagement by playing a specific type of music |
| Silence | creating meaning, impact or engagement by having time without any sound |
| Transitions | the way that one scene changes to the next (such as fade, wipe, dissolve or cut) |
| Typography emphasis | whether text is shown in bold, italic or underline |
| Vocal intonation | creating meaning, impact or engagement by changing the way dialogue is spoken |