| Keyword | Definition |
|---|---|
| Advertise | Purpose of a media product which aims to promote something to increase sales |
| Content | the tone of language and how formal or informal speech or written text is in a media product |
| Educate | Purpose of a media product which aims to improve people's knowledge about something |
| Entertain | Purpose of a media product which aims to make people laugh, cry, relax or just enjoy it |
| Influence | Purpose of a media product which aims to change people's opinions or behaviour |
| Inform | Purpose of a media product which aims to spread awareness of key facts |
| Layout | the positioning of each item on a media product |
| Style | the colour and genre conventions for audio and visual media content |
