| Keyword | Definition |
|---|---|
| Focus group | a form of primary research where a small group of people discuss something with a researcher who listens and adapts the questions they ask depending on their answers |
| Online survey | a form of primary research where many people answer set questions online which were written in advance by a researcher |
| Primary research | methods of discovering new information (such as focus groups, interviews, surveys or questionnaires) |
| Qualitative information | type of research data which contains detailed opinions and suggestions (often written in full sentences) which can't easily be plotted on a graph |
| Quantitative information | type of research data which contains numbers which can be analysed and plotted on a graph |
| Questionnaire | a form of primary research where many people fill in a list of questions on paper |
| Secondary research | sources of information that other people have already published (such as books, journals, internet, magazines, newspapers and television) |
