| Keyword | Definition |
|---|---|
| Audience | client requirement which specifies the type of people the media product is aimed at |
| Client ethos | client requirement which specifies the values and priorities of the company or individual who is commissioning the media product |
| Commission brief | Type of client brief where a larger company asks a smaller company to do part (or all) of the work to create a media product on their behalf |
| Content | client requirement which specifies what the media product will contain |
| Formal brief | type of client brief where all of the requirements are clearly written down and agreed on by the client and media company |
| Genre | client requirement which specifies the style and layout conventions based on the category of media product |
| Informal brief | type of client brief where the requirements for a media product are discussed rather than written down in advance |
| Negotiated brief | type of client brief where the production company makes suggestions to the client as well as listening to their requirements |
| Purpose | client requirement which specifies what the media product is trying to achieve |
| Style | client requirement which specifies look and feel of the media product |
| Theme | client requirement which specifies what the media product is all about |
| Timescales | client requirement which specifies the start and end date along with milestones and deadlines for the creation of a media product |
| Type of product | client requirement which specifies whether a media company will make a game, video or anything else |
