| Keyword | Definition |
|---|
| Animation | creating meaning, impact or engagement by making things move |
| Camera angles | choosing to place a video camera above, below or level with the subject being filmed to create meaning or impact. |
| Camera movement | choosing how to pan, tilt or track a camera to create meaning, impact or engagement |
| Camera shots | choosing how far away to place a video camera from the subject being filmed to create meaning or impact |
| Dialogue | creating meaning, impact or engagement by making things talk |
| Font size | an aspect of typography which determines how large or small each character is |
| Font type | an aspect of typography which determines the style of each letter: serif (with ticks and flicks) or sans serif (without decorative ticks and flicks) |
| Interactivity | creating engagement by allowing the user to change how a media product moves or behaves |
| Lighting intensity | changing how brightly something is illuminated to create meaning, impact or engagement |
| Lighting position | changing where lights are placed in order to create meaning, impact or engagement |
| Mise-en-scene | everything that appears on stage or camera (such as props, actors, lighting and costumes) |
| Music genre | creating meaning, impact or engagement by playing a specific type of music |
| Silence | creating meaning, impact or engagement by having time without any sound |
| Transitions | the way that one scene changes to the next (such as fade, wipe, dissolve or cut) |
| Typography emphasis | whether text is shown in bold, italic or underline |
| Vocal intonation | creating meaning, impact or engagement by changing the way dialogue is spoken |
