| Keyword | Definition |
|---|---|
| colours | used on a mood board to express emotion or appeal to a particular target audience |
| fonts | different types of text used on a mood board to appeal to different target audiences |
| images | used on a mood board to help designers get ideas from other similar creative products |
| layout | the way a mood board is laid out can help generate ideas and boost creativity |
| mood board | pre production document used to help generate ideas and concepts for a new creative media product |