iMedia R081 Pre Production Skills

4.1: review pre-production documents (e.g format, style, clarity, suitability of content for the client and target audience)

Keywords:
Reviewing Pre Production documents
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KeywordDefinition
ageHow old the target audience is and how that affects their interests, vocab and budget
budget constraintLimits to the amount of money that can be spent when designing and creating a media product
clarityThe readability of a pre-production document: is there enough detail in annotations? How does it use whitespace?
clientThe person or company who has asked for the media product to be made
client briefDocument that explains exactly what the client wants the production company to create
ethnicityThe religion, race and nationality of the target audience and how that affects their language and interests
formatThe layout and structure of a pre-production document: does it look like a moodboard / mindmap / visualisation diagram / script / storyboard?)
genderIf the target audience is male, female or a mixture and how that affects their likes / dislikes
incomeHow much money the target audience has and how that affects their interests and priorities
interestWhat the target audience likes and dislikes
legal requirementsRules that the pre-production document has to consider based on the law (e.g. data protection, privacy, copyright, defamation)
locationWhere the target audience lives and works and how that affects their language and interests
purposeWhat a pre-production document is trying to achieve (e.g. educate, inform, advertise, promote, entertain)
styleThe design choices of a pre-production document: does it use suitable colours / fonts / images?
suitabilityHow effective the content of a pre-production document is for the target audience and purpose
target audienceThe person or group of people who will use the pre-production document
time constraintLimits to the amount of time available when designing and creating a media product
Keyword games:
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