| Keyword | Definition |
|---|---|
| census | data gathered by the government about each person in the country which is used to plan public services like schools and hospital |
| exam results | your estimated GCSE grades are calculated by analysing data gathered from students who are statistically similar to you |
| personalised advertising | data from your web browsing history which is then used to show you adverts based on the sorts of things you might like to buy |
| social media | data about your friendships, habits, likes and dislikes which is used to suggest content you might enjoy |
