| Keyword | Definition |
|---|---|
| data | binary 0s and 1s used to represent files, text, images, sound or video |
| data science | extracting meaning from large data sets in order to gain insights to support decision making |
| information | data that has been processed to give it some meaning |
| insight | information which comes from interpreting data and putting it in context |
| large data set | huge quantity of data such as Netflix viewing history or Amazon previous purchases |