| Keyword | Definition |
|---|---|
| desired features | a description of what the stakeholder thinks would be great if the app (or creative project) could do (but isn't absolutely necessary) |
| essential features | a description of what the stakeholder says the app (or creative project) absolutely must do |
| functionality | how much of what an app is supposed to do actually works |
| purpose | what the app (or creative project) is designed to achieve |
| robustness | how well the app works without crashing or doing anything unexpected |
| stakeholders | one or more people or groups of people who will use the app or creative project |
| success criteria | a detailed list of what the app (or creative project) needs to be able to do |
| target audience | the people who will be using an app or creative project |
| usability | how easy to use an app is |
