Keyword | Definition |
---|---|
age | identity and preferences of a target audience based on how old they are |
ethnicity | identity and preferences of a target audience based on their language, culture or race |
gender | identity and preferences of a target audience based on masculinity / femininity |
income | identity and preferences of a target audience based on how much money their household earns |
stereotypes | rules about what different people like or dislike which may not always be accurate |