iMedia R093

TA1: The media industry

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1.1: Media industry sectors and products
The media industry
KeywordDefinition
Animationmedia product which involves creating moving pictures
Audiomedia product which involves recording and editing sound
Augmented realitywhere digital content (like text or a 3d object) is displayed on top of a camera feed
media sectora part of the media industry that specialises in a specific type of media
New mediasector of the media industry involving computer games, interactive media, internet and digital publishing
SFXspecial effects (like explosions) which are added whilst filming a video
Traditional mediasector of the media industry involving film, television, radio and print publishing
VFXvideo effects (like explosions) which are added after a video has been filmed
Videomedia product which involves recording and editing moving pictures and sound
Virtual Realitywhere users see and move around in an artificial 3d digital world
1.2: Job roles in the media industry
The media industry
KeywordDefinition
AnimatorCreative role which involves making 2d or 3d objects move
Camera operatorTechnical role which involves placing, zooming, moving and controlling video recording equipment
Campaign managerSenior role which involves making sure the message of all marketing is fit for purpose and suitable for the target audience
Content creatorCreative role which involves making videos, writing articles, blog posts or social media content
Copy writerCreative role which involves writing text such as press releases, blog posts or online articles
Creative directorSenior role which involves planning and overseeing a strategic vision for a media company's clients
Creative roletype of job in the media industry which involves making new content
DirectorSenior role which involves managing and supervising a team of creative and technical staff
EditorSenior role which involves being responsible for all content that is curated and published
Games programmerTechnical role which involves writing code to control sprites, characters and other interactive assets
Graphic designerCreative role which involves creating visual communications such as logos and marketing material
IllustratorCreative role which involves drawing designs by hand or on screen
PhotographerCreative role which involves taking high quality pictures of objects or people
Production ManagerSenior role which involves being responsible for budget and scheduling for a media production
Script writerCreative role which involves planning the dialogue and storytelling for games, books or video
Senior rolestype of job in the media which involves making decisions and managing others
Sound technicianTechnical role which involves setting up and adjusting audio recording equipment
Technical roletype of job in the media industry which involves code or specialist machines
Video editorTechnical role which involves creating high quality videos from different clips of sound and video
Web designerCreative role which involves planning the visual look and feel of web sites
Web developerTechnical role which involves writing code to make web sites work