2.3: conduct and analyse research for a creative digital media product using primary and secondary sources
Keyword | Definition |
---|---|
digital | Electronic (made and viewed on a computer) |
media product | A video, animation, comic, image, sound or game |
primary source | Finding out new information directly (e.g. focus group, survey, questionnaire or interview) |
research | Finding out what a target audience wants and how to make a media product as suitable as possible |
secondary source | Analysing information from someone else's research (e.g. looking at books, magazines, reviews or similar products) |